Date of investment
Deal type
Growth Capital
Shareholder Reorganisation
United Kingdom
Leading Brands
An “invite only” club, inspired by the great clubs of Mayfair in London, Project La La will be a newly-branded high-end members club group, with a refined offering

Project La La, THCP’s platform investment, entails the development and operations of a newly branded, high-end private members club group through a partnership with Gary Landesberg: a renowned entrepreneur with significant expertise in the field.

  • Members clubs are a long-standing concept supported by positive sectoral tailwinds, attractive guest demographics, and high pricing power
  • Gary is well known to THCP and has significant experience in the leisure and real-estate sectors, with 10+ years as Executive Chairman of one of the most successful members clubs in London
  • Club openings will be rolled out globally with a focus on North America and Europe, with the first site opening expected in late 2024